Week 1 Assessments
By Day 1
(Thursday), submit the Academic Integrity Declaration
By Day 1
(Thursday), submit your Personal Introduction to the Collaboration Forum
By Day 3
(Saturday), submit your Key Concept Exercise to Turnitin
By Day 3 (Saturday),
post your Key Concept Exercise to the Collaboration Forum
Key Concept
Exercise: The value of marketing research
In your
estimation, what is an example of a large or well-known company that has an
effective marketing research process in place for one or more of its products
or services? Or is there a small business in your own community that comes to
mind? What is it about this company that gives you the impression that its
marketing campaigns are properly aligned with its goals?
It might
be just as easy to identify examples of marketing research done poorly. As you
read in this Week’s Key Concept Overview, after all, if Coca-Cola can make such
a big marketing mistake, it stands to reason that any company can.
In other
words, good marketing research has value; poor (or no) marketing research has
consequences. It may have been the case years ago that marketing research was
largely the domain of business-to-consumer (B2C) organisations. Today, however,
many different types of B2C and business-to-business (B2B) organisations and
companies use marketing research, by necessity, to inform their marketing
decisions, and ultimately to maximise and take advantage of marketing
opportunities.
To
prepare for this Key Concept Exercise:
Read the
Required Learning Resources for Week 1.
Reflect
on the purpose and role of marketing research for organisations.
Consider
the value of marketing research to different types of organisations.
Think of
examples of organisations that you feel use effective marketing research
processes.
To complete
this Key Concept Exercise:
By Day 3 (Saturday)
In an
approximately 500-word response, address the following issues/questions:
·
Briefly describe three types of organisations for
whom marketing research is or would be valuable. These can be small or large
businesses, charities, political organisations, sporting companies, etc.
·
Explain and analyse the value marketing research
brings to each organisation.
By Day 3
(Saturday), submit your Key Concept Exercise.
Be sure
to read over your Key Concept Exercise before submitting it to your Instructor.
Make sure the spelling and grammar are correct and the language, citing and
referencing you use when providing your opinion are appropriate for academic
writing.
The Key
Concept Exercise for this week is not graded, but you will receive feedback
from your Instructor to help you improve your work. Please take advantage of
this opportunity to learn from your Instructor’s feedback – give the Assignment
your full effort and ask for clarification on any feedback you do not
understand.
To submit
your Key Concept Exercise to Turnitin, click the "View/Complete" link
for Week 1 Key Concept Exercise -- Turnitin - FF.
Collaboration: A
structured approach
A
football (soccer) or baseball coach does not send his team onto the field
without a plan or structure in place.
Strategies
and tactics are planned out well before the game starts, and players have their
set positions and roles. The coach may change the game plan and the team
structure as the game progresses, but the team comes onto the field with a
clear vision of the steps it will take to win the game. Without such structure,
the team’s chances of victory are significantly reduced.
Similarly,
without a structured marketing research process in place, the reliability and
validity of an organisation’s marketing research data will be in question, and
this will increase the chances that its marketing campaign will not be
successful.
To
prepare for this Collaboration:
Read the
Required Learning Resources for Week 1.
Read
through the Key Concept Exercises posted by your peers.
Consider
the importance of adopting a structured approach to marketing research.
Think
through the sequential steps involved in establishing a structured marketing research
process.
Reflect
on how information and data are used in marketing research.
To
complete this Collaboration:
By Day 3 (Saturday)
Post your
Key Concept Exercise from Week 1 to the Collaboration Forum.
Between
Day 3 (Saturday) and Day 7 (Wednesday)
Post your
response to the following issues/questions:
Explain
what can be gained by adopting a structured approach to marketing research,
such as that outlined in Wilson (2011, page 21).
Explain
the consequences of the approach not being followed. Illustrate your post with
examples.
You
should respond to several of your fellow students in one or more of the
following ways:
Supporting
others’ views or providing an alternative perspective
Discussing
ways in which your experiences are similar or different
Asking
probing questions to learn more about your colleagues’ views
Extending
the conversation into new but relevant areas
Ensure
that you spread your Collaboration posts across at least three separate days of
each week. This will help maximise the value of your Collaboration with
colleagues and serve to meet the learning objectives for each activity.
This
week’s Collaboration is not graded, but you will receive feedback from your
Instructor to help you improve your work. Please take advantage of this
opportunity to learn from your Instructor’s feedback – give the assignment your
full effort and ask for clarification on any feedback you do not understand.
To access
the Collaboration Forum, click on the "Week 1 Collaboration Forum"
link.
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Week 2 Assessments
By Day 3
(Saturday), submit your Key Concept Exercise to Turnitin
By Day 3
(Saturday), post your Key Concept Exercise to the Collaboration Forum
By Day 7
(Wednesday), submit the first part of your Module Project
Key Concept Exercise:
Qualitative interviews
When it
comes to qualitative interviews, the outcome of the interviews depends greatly
on the ability of the interviewer to solicit answers from the respondent.
Not only
does the interviewer need to listen for the verbal answers, but they must also
be alert to the non-verbal responses from the respondent. Moreover, the
interviewer needs to make sure that he or she is able to pick upon answers and
ask additional questions to probe further for a more complete response.
Qualitative
interviewing allows the researcher to delve deeper into the area of interest,
and extract useful data from research participants. It is the skill of the
interviewer that is most critical to the success of the research. In this
week’s Key Concept Exercise, you will explore qualitative interviewing, as well
as the aptitudes that are required of an interviewer in order for qualitative
research to be effective.
To
prepare for this Key Concept Exercise:
Read the
Required Learning Resources for Week 2.
Think
about the skills required to undertake effective qualitative research.
Reflect
on the purpose of qualitative marketing research methods.
Examine
the different types of interview formats and consider how they might be applied
in different research contexts.
To
complete this Key Concept Exercise:
By Day 3 (Saturday)
In an
approximately 500-word response, address the following issues/questions:
Explain
what you consider to be the technical as well as the soft skills required of an
interviewer that will allow him/her to achieve the aims of a research project.
By Day 3
(Saturday), submit your Key Concept Exercise.
Be sure
to read over your Key Concept Exercise before submitting it to your Instructor.
Make sure the spelling and grammar are correct and the language, citing and
referencing you use when providing your opinion are appropriate for academic
writing.
To submit
your Key Concept Exercise to Turnitin, click the "View/Complete" link
for Week 2 Key Concept Exercise -- Turnitin.
Collaboration: A
structured approach to qualitative data collection
Qualitative
marketing research is generally thought of as flexible and unstructured.
However, the term unstructured might be misleading, as if there is no
plan guiding the process. But what should the process look like?
In last
week’s Collaboration, you were asked to discuss what can be gained by adopting
a structured approach to marketing research. This week you will explore how you
would adopt a structured approach to qualitative data collection, and how you would
shape the process, from research design and data collection, to database management
and analysis.
In
today’s world, technology has enabled researchers to undertake qualitative
research on a scale and scope that was unthinkable not so many years ago. Accordingly,
you will also discuss the role technology plays in the qualitative marketing
research process.
To
prepare for this Collaboration:
Read the
Required Learning Resources for Week 2.
Read
through the Key Concept Exercises posted by your peers.
Examine
the steps involved in establishing and following a structured approach to qualitative
research.
Think
back to the three types of organisations you analysed in the Week 1 Key Concept
Exercise, and consider the applicability of the different qualitative research
methodologies to those organisations.
Consider
the role of technology in qualitative data collection.
To
complete this Collaboration:
By Day 3 (Saturday)
Post your
Key Concept Exercise from Week 2 to the Collaboration Forum.
Between
Day 3 (Saturday) and Day 7 (Wednesday)
Post your
response to the following issues/questions:
Explain
how you would adopt a structured approach to qualitative data collection, and
explain the role technology might play in the process.
Outline
the stages you would follow in order to ensure that your approach to
qualitative research was undertaken in a professional manner.
You
should respond to several of your fellow students in one or more of the
following ways:
Supporting
others’ views or providing an alternative perspective
Discussing
ways in which your experiences are similar or different
Asking probing
questions to learn more about your colleagues’ views
Extending
the conversation into new but relevant areas
Ensure
that you spread your Collaboration posts across at least three separate days of
each week. This will help maximise the value of your Collaboration with
colleagues and serve to meet the learning objectives for each activity.
To access
the Collaboration Forum, click on the "Weeks 2 Collaboration Forum" link.
For only $30, our experts will help you get a
well-researched plagiarism-free paper in line with UOL standards. Please
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on: 0786 752 007
Module Project Part
1: Draft proposal
This
week, you will develop and submit the first part of your Module Project: a
draft proposal.
Review
the Module Project brief from Week 1, as appropriate, to re-familiarise
yourself with the project and the deliverables.
By Day 7
(Wednesday)
Develop
and submit the first part of your Module Project: a draft proposal (300-500
words).
Your
draft proposal will include the following:
Develop
the scenario of the ‘green’ clothing company further.
Provide a
name of the organisation for which you will act as marketing researcher.
Provide
some background including internal and external information on this
organisation; this should include (but is not restricted to) identifying:
The
organisation
The
products and services that it offers
Its
position within the industry
The
extent of competition within its industry
Outline
the market that you intend to research, and explain why you have chosen it.
Outline
how your role as a marketing researcher will benefit the long term success of
this company.
Submit
the first part of your Module Project.
Be sure
to read over Part 1 of your Module Project before submitting it to your
Instructor. Make sure the spelling and grammar are correct and the language,
citing and referencing you use when providing your opinion are appropriate for
academic writing.
To submit
Part 1 of your Module Project to Turnitin, click the "View/Complete"
link for Week 2 Module Project -- Turnitin.
For only $30, our experts will help you get a
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Week 3 Assessments
By Day 3
(Saturday), submit your Key Concept Exercise to Turnitin
By Day 3
(Saturday), post your Key Concept Exercise to the Collaboration Forum
By Day 7
(Wednesday), submit your Week 3 PDP Skills Assessment Template (with only columns
1-4 completed).
Key Concept
Exercise: The questionnaire
Qualitative
and quantitative research methods both have their place and purpose. Sometimes
they are mixed. Each has its own tools, methods and protocols that make it
suitable and valuable for particular marketing research projects.
The
questionnaire is a valuable quantitative tool for the marketing researcher.
Most of us have taken a questionnaire at some point. There are questionnaires
of all types. Some are short – just a few simple questions – while others can
be many pages long. Some are very complex and detailed, while others are more
open-ended.
In this
week’s Key Concept Exercise, you will analyse questions compiled from various
questionnaires and improve them as you see fit. You will then share your edited
questions on the Collaboration Forum.
To
prepare for this Key Concept Exercise:
Read the
Required Learning Resources for Week 3.
Download
and read the Week 3 Key Concept Exercise Worksheet.
Reflect
on your own experience taking and/or creating questionnaires. How would you
describe or characterise the experience(s)?
Analyse
the elements of an effective questionnaire.
Examine
the seven stages of questionnaire development.
To
complete this Key Concept Exercise:
By Day 3 (Saturday)
In an
approximately 500-word response, address the following issues/questions:
Analyse
the questions in the Week 3 Key Concept Exercise Worksheet. For each one, identify
what you regard are the errors in the question (and the answer choices as
applicable), and propose an alternative(s).
By Day 3
(Saturday), submit your Key Concept Exercise.
Be sure
to read over your Key Concept Exercise before submitting it to your Instructor.
Make sure the spelling and grammar are correct and the language, citing and
referencing you use when providing your opinion are appropriate for academic
writing.
To submit
your Key Concept Exercise to Turnitin, click the "View/Complete" link
for Week 3 Key Concept Exercise -- Turnitin.
Collaboration:
Questionnaire effectiveness
The
effectiveness of any research instrument in eliciting responses depends to a
large extent on how the instrument is structured and presented. Questionnaires
are only as reliable as the questions (and answer choices) they contain.
For this
week’s Key Concept Exercise, you analysed the wording of questions in a survey
instrument, and then edited and improved them. For this week’s Collaboration,
you will take a closer look at questionnaire and survey design, and examine the
steps involved in creating and deploying effective questionnaires, and
collecting the data they produce.
To
prepare for this Collaboration:
Read the
Required Learning Resources for Week 3.
Read through
the Key Concept Exercises posted by your peers.
Reflect
on the quantitative research process and methods.
Examine
the steps in questionnaire design.
To
complete this Collaboration:
By Day 3 (Saturday)
Post your
Key Concept Exercise from Week 3 to the Collaboration Forum.
Between
Day 3 (Saturday) and Day 7 (Wednesday)
Post your
response to the following issues/questions:
Explain
how you would ensure a high response rate to the questionnaires that you send
in a marketing research project.
Analyse
the methods that researchers can employ in order to ensure that as many
potential respondents participate as possible.
You
should respond to several of your fellow students in one or more of the
following ways:
Supporting
others’ views or providing an alternative perspective
Discussing
ways in which your experiences are similar or different
Asking
probing questions to learn more about your colleagues’ views
Extending
the conversation into new but relevant areas
Ensure
that you spread your Collaboration posts across at least three separate days of
each week. This will help maximise the value of your Collaboration with
colleagues and serve to meet the learning objectives for each activity.
To access
the Collaboration Forum, click on the "Week 3 Collaboration Forum"
link.
For
only $30, our experts will help you get a
well-researched plagiarism-free paper in line with UOL standards. Please
contact us via email at: masterwriting01@gmail.com or via WhatsApp/IMO
on: 0786 752 007
Personal Development
Portfolio
For the
marketing researcher to carry out his/her role effectively, s/he requires a set
of skills that will enable him/her to undertake that role.
A
Personal Development Portfolio (PDP) is something that enables you to review
your current knowledge base and skillset, identify where you want to go in the
future, and develop a plan to achieve your goals.
Your PDP
will be developed in Weeks 3 and 8 of the Module using the Skills Assessment
Template provided this week.
To
prepare for this PDP:
Download
the Skills Assessment Template from this week’s Learning Resources.
To
complete this PDP:
By Day 7
(Wednesday)
Complete columns
1-4 of the Skills Assessment Template:
In column
1, list 6-10 skills/aptitudes that an effective marketing researcher requires
In column
2, assess your existing marketing research skills/aptitudes
In column
3, provide evidence to support your self-assessment
In column
4, describe strategies you intend use over the course of this module to acquire
these requisite skills
Note: You
will complete columns 5 and 6 of the template for the Week 8 PDP. Thus, you
will only complete columns 1-4 in this PDP.
The Week
3 PDP is not graded, but you will receive feedback from your Instructor to help
you expand on your own reflections and assessments. Please take advantage of
this opportunity to learn from your Instructor’s feedback – give the Assignment
your full effort and ask for clarification on any feedback you do not
understand.
By Day 7
(Wednesday), submit your Week 3 PDP Skills Assessment Template (with only
columns 1-4 completed).
The final
submission of the Skills Assessment Template will be in Week 8.
To submit
your initial response to Turnitin, click on the "View/Complete" link
for Week 3 Individual Assignment -- Turnitin - FF.
Our
experts will help you get a well-researched plagiarism-free PDP in line with
UOL standards. Please contact us via email at: masterwriting01@gmail.com or via WhatsApp/IMO
on: 0786 752 007
Week 4 Assessments
By Day 3
(Saturday), submit your Key Concept Exercise to Turnitin
By Day 3
(Saturday), post your Key Concept Exercise to the Collaboration Forum
Key Concept
Exercise: Using the internet for marketing research
Whilst
survey sources, such as those carried out by academic researchers and
government departments, provide data that have been collected and analysed in
the past, the internet has released the potential for researchers to gather a
vast amount of secondary data quickly and efficiently.
In this
week’s Key Concept Exercise, you will assume the role of a junior marketing
executive overseeing an international marketing research project. You will
conduct your research through the internet to determine and explore the target
market, and recommend the most appropriate sampling techniques for collecting
data from it.
To
prepare for this Key Concept Exercise:
Read the
Required Learning Resources for Week 4.
Assume
you are a junior marketing executive for a large multinational telecommunications
company based in the United States, and you have been given an account to
develop in Sub-Saharan Africa. The CEO of the company wants you to undertake
market research to determine the likelihood of success for his company if it
launches a new smartphone in this region. You have been given a limited budget,
and the CEO wants a report on the market within 6 weeks.
To
complete this Key Concept Exercise:
By Day 3 (Saturday)
In approx
500 words address the following:
·
How desk-based research using the internet will
enable you to gather data for your market research. Provide examples to
illustrate your answer.
·
Discuss how will you determine the target market
and how desk-based research will enable you to do this?
·
How will you use the internet to access your
target market?
·
What sampling techniques will you use and why will
you employ these sampling methods?
By Day 3
(Saturday), submit your Key Concept Exercise.
Be sure
to read over your Key Concept Exercise before submitting it to your Instructor.
Make sure the spelling and grammar are correct and the language, citing and
referencing you use when providing your opinion are appropriate for academic
writing.
To submit
your Key Concept Exercise to Turnitin, click the "View/Complete" link
for Week 4 Key Concept Exercise -- Turnitin.
Collaboration:
Sampling process and challenges
As a
marketing executive, there are a number of factors to consider and questions to
answer with respect to selecting appropriate sampling processes and methods.
For
example, how do you determine an appropriate sample unit or size? What will the
most efficient sampling procedure involve? Under what conditions would you use
probability sampling over non-probability sampling?
In this
Collaboration, you will continue examining the challenges of the sampling
process, especially regarding the junior executive’s smartphone project. In
particular, think about how the internet can overcome issues of accessibility
to respondents and data, as well as any technological or other obstacles that
might negatively impact particular steps in the sampling process.
To
prepare for this Collaboration:
Read the
Required Learning Resources for Week 4.
Read
through the Key Concept Exercises posted by your peers.
Consider
the types of obstacles a junior marketing executive might face in establishing
a marketing research process for international projects.
Reflect
on the steps involved in the sampling process and how they apply to and impact
the launch of the new smartphone in Sub-Saharan Africa.
To complete
this Collaboration:
By Day 3 (Saturday)
Post your
Key Concept Exercise from Week 4 to the Collaboration Forum.
Between
Day 3 (Saturday) and Day 7 (Wednesday)
Post your
response to the following issues/questions:
Discuss
the problems that this junior marketing executive could face in determining and
accessing the target market.
Propose
some solutions to these problems, as well as appropriate or alternate sampling
techniques that might improve the data collection process.
You
should respond to several of your fellow students in one or more of the
following ways:
Supporting
others’ views or providing an alternative perspective
Discussing
ways in which your experiences are similar or different
Asking
probing questions to learn more about your colleagues’ views
Extending
the conversation into new but relevant areas
Ensure that
you spread your Collaboration posts across at least three separate days of each
week. This will help maximise the value of your Collaboration with colleagues
and serve to meet the learning objectives for each activity.
To access
the Collaboration Forum, click on the "Weeks 4 Collaboration Forum"
link.
For
only $30, our experts will help you get a
well-researched plagiarism-free Paper in line with UOL standards. Please
contact us via email at: masterwriting01@gmail.com or via WhatsApp/IMO
on: 0786 752 007
Week 5 Assessments
By Day 3 (Saturday), submit your Key Concept
Exercise
By Day 3 (Saturday), post your Key Concept
Exercise to the Collaboration Forum
By Day 7 (Wednesday), submit the Part 2 of
your Module Project
Key Concept Exercise: Analysing quantitative data
This week you continue your role as a junior
marketing executive overseeing an international marketing research project.
In last week’s Key Concept Exercise, you were
a junior marketing executive, working for a large multinational
telecommunications company based in the United States. You were given a
challenging 6-week project: analyse the market for the potential launch of a
new smartphone in Sub-Saharan Africa, on a limited budget.
Reflecting on your sampling approach, as well
as the role telecommunications and technology played in the process, consider
your next steps in data analysis. What inferences can you begin to make about
the market data, and how are they valuable?
To prepare for this Key Concept Exercise:
Read the Required Learning Resources for Week
5.
Consider the range of statistical methods and
their applicability to the smartphone launch.
To complete this Key Concept Exercise:
By Day 3 (Saturday)
In an approximately 500-word response,
address the following issues/questions:
·
What type(s) of quantitative data would you gather
from your sample?
·
Explain the statistical procedures you would use
from the data that you have collected.
·
Explain how the results from these statistical
procedures could help inform your report to your CEO on the market potential of
the new smartphone in Sub-Saharan Africa.
By Day 3 (Saturday), submit your Key Concept
Exercise.
Be sure to read over your Key Concept
Exercise before submitting it to your Instructor. Make sure the spelling and
grammar are correct and the language, citing and referencing you use when
providing your opinion are appropriate for academic writing.
To submit your Key Concept Exercise to
Turnitin, click the "View/Complete" link for Week 5 Key Concept
Exercise -- Turnitin.
Collaboration: Analysing quantitative data
This week you have been exploring
quantitative data analysis approaches and techniques from the perspective of a
junior marketing executive responsible for evaluating an international target
market.
Have you found any tools to be particularly
relevant to or valuable for the smartphone initiative? What types of tests or
statistical methods might be most useful? In this Collaboration, you will
expand on your Key Concept Exercise, comparing and contrasting the various
methodologies and tools used in quantitative analysis.
To prepare for this Collaboration:
Read the Required Learning Resources for Week
5.
Read through the Key Concept Exercises posted
by your peers.
Reflect on the different quantitative analysis
approaches and techniques, and consider their suitability for marketing
initiatives, such as the smartphone launch in Sub-Saharan Africa.
To complete this Collaboration:
By Day 3 (Saturday)
Post your Key Concept Exercise from Week 5 to
the Collaboration Forum.
Between Day 3 (Saturday) and Day 7
(Wednesday)
Post your response to the following
issues/questions:
Evaluate the responses of your peers to the
Key Concept Exercise, by providing some commentary on the statistical methods
they intend to employ.
Make informed suggestions to your peers that
you feel might inform their approach to quantitative analysis techniques they
have applied or begun to apply.
You should respond to several of your fellow
students in one or more of the following ways:
Supporting others’ views or providing an
alternative perspective
Discussing ways in which your experiences are
similar or different
Asking probing questions to learn more about
your colleagues’ views
Extending the conversation into new but
relevant areas
Ensure that you spread your Collaboration
posts across at least three separate days of each week. This will help maximise
the value of your Collaboration with colleagues and serve to meet the learning
objectives for each activity.
To access the Collaboration Forum, click on
the "Week 5 Collaboration Forum" link.
For only $30, our experts will
help you get a well-researched plagiarism-free paper in line with UOL
standards. Please contact us via email at: masterwriting01@gmail.com or via WhatsApp/IMO
on: 0786 752 007
Module Project Part 2: Further analysis of company
This week you develop and submit the second
part of your Module Project: a further analysis of the company and its
marketing research efforts.
Review the Module Project brief in Week 1, as
appropriate, to re-familiarise yourself with the project and the deliverables.
By Day 7 (Wednesday)
Develop and submit the second part of your
Module Project: A further analysis (1000 words) of this company and its
marketing research efforts.
In particular include the following:
·
What sources of secondary information can you use
in order to inform the company how to prepare for the target market?
·
Provide an evaluation of these sources and discuss
their contribution to your marketing research report.
·
Identify the gaps that remain after undertaking
secondary research.
·
Discuss whether you will use quantitative or
qualitative methods of data collection to complement your secondary research
and address the gaps previously identified.
·
Explain how you intend to undertake this primary
research.
·
If you are using quantitative research, explain
the type(s) of statistical methods you will employ and their contribution
towards your understanding of the target market.
·
Discuss how the use of both secondary and primary
sources provides you with a more complete evaluation of the market; rather than
a reliance on one source.
By Day 7 (Wednesday), submit the Part 2 of
your Module Project.
Be sure to read over Part 2 of your Module
Project before submitting it to your Instructor. Make sure the spelling and
grammar are correct and the language, citing and referencing you use when
providing your opinion are appropriate for academic writing.
To submit Part 2 of your Module Project to
Turnitin, click the "View/Complete" link for Week 5 Module Project --
Turnitin.
For only $60, our experts will help you get a
well-researched plagiarism-free Module Project in line with UOL standards.
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752 007
Week 6 Assessments
By Day 3
(Saturday), submit your Key Concept Exercise
By Day 3
(Saturday), post your Key Concept Exercise to the Collaboration Forum
Key Concept
Exercise: The use of secondary data
This
week, you continue with the smartphone scenario from Weeks 4 and 5.
In
previous weeks you discovered that there is a time, place and purpose for
quantitative, qualitative and mixed-methods research. The suitability of each
depends on, among other factors, the nature of the marketing initiative, the
mission and vision of the organisation, and the resources available to collect
and analyse marketing data. Each approach has its own strengths, and brings a
different perspective to information collection, management and analysis.
Similarly,
as this week reveals, secondary data collection utilises different methods and
tools than those used in primary data collection. The two have their own
applications for which they are most suitable. As such, their results can both
complement and contradict each other.
Continuing
with the smartphone scenario from Weeks 4 and 5, in this week’s Key Concept
Exercise you will consider how the use of secondary data can help the junior
marketing executive gain some insights into the target market that is the focus
of his research.
To
prepare for this Key Concept Exercise:
Read the
Required Learning Resources for Week 6.
Evaluate
the contribution that secondary data can make to domestic and international
marketing research projects.
Research
reliable sources of information on the target market.
Consider
the role technology plays in secondary data collection.
To
complete this Key Concept Exercise:
By Day 3 (Saturday)
In an
approximately 500-word response, address the following issues/questions:
·
What sources of secondary information can the
junior executive use?
·
What information do these sources provide the
junior executive?
·
How credible are these resources?
·
What gaps can you identify that the junior
executive would need to fill with primary data in order to obtain a more
complete assessment of the target market?
By Day 3
(Saturday), submit your Key Concept Exercise.
Be sure
to read over your Key Concept Exercise before submitting it to your Instructor.
Make sure the spelling and grammar are correct and the language, citing and
referencing you use when providing your opinion are appropriate for academic
writing.
To submit
your Key Concept Exercise to Turnitin, click the "View/Complete" link
for Week 06 Key Concept Exercise -- Turnitin.
Collaboration:
Evaluating secondary data
This week
you are discovering that secondary data can be a valuable resource in informing
and guiding the marketing initiatives of an organisation.
Like
other research processes, steps and methodologies, the evaluation of secondary
data involves answering important and specific questions about marketing
challenges at hand. In particular, because secondary data – whether internal or
external – are not generated or controlled by the researcher, such data must be
assessed for their relevance to the project, as well as their accuracy and
currency.
For this
week’s Collaboration, you will continue examining secondary data collection and
evaluation, especially as they pertain to the smartphone campaign. As you read
through your peers’ Key Concept Exercises, think about how you, as the junior
marketing executive, might interpret, utilise and ultimately present your marketing
data to the CEO.
To
prepare for this Collaboration:
Read the
Required Learning Resources for Week 6.
Read
through the Key Concept Exercises posted by your peers.
Consider
the ways secondary data can be evaluated for its usefulness in particular marketing
efforts.
Reflect
on the benefits of secondary data to the smartphone research project.
To
complete this Collaboration:
By Day 3 (Saturday)
Post your
Key Concept Exercise from Week 6 to the Collaboration Forum.
Between
Day 3 (Saturday) and Day 7 (Wednesday)
Post your
response to the following issues/questions:
Evaluate
the responses of your peers to the Key Concept Exercise, by providing some
commentary on the secondary data that they intend to employ.
Make
informed suggestions to your peers that you feel might improve the use of
secondary data in the type of project undertaken by the junior marketing
executive.
You
should respond to several of your fellow students in one or more of the
following ways:
Supporting
others’ views or providing an alternative perspective
Discussing
ways in which your experiences are similar or different
Asking
probing questions to learn more about your colleagues’ views
Extending
the conversation into new but relevant areas
Ensure
that you spread your Collaboration posts across at least three separate days of
each week. This will help maximise the value of your Collaboration with
colleagues and serve to meet the learning objectives for each activity.
To access
the Collaboration Forum, click on the "Week 6 Collaboration Forum" link.
For only $30, our experts will
help you get a well-researched plagiarism-free KCE in line with UOL standards.
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Week 7 Assessments
By Day 3
(Saturday), submit your Key Concept Exercise
By Day 3
(Saturday), post your Key Concept Exercise to the Collaboration Forum
By Day 7
(Wednesday), submit Part 3 of your Module Project
Key Concept
Exercise: Ethical marketing research
It seems
as if most subjects of study have an ethical component to them. Identifying and
analysing ethical issues, factors and frameworks is easy with some subjects and
disciplines, but challenging with others. Some ethical aspects are obvious, while
others are much more subtle.
For the
final Key Concept Exercise in this module, you will examine the ethics, both
subtle and obvious, of marketing research, especially as they pertain to the
smartphone scenario. Continue examining the junior marketing executive’s role
in representing or ‘being the face of’ the company as it attempts to break into
this new market, and ask yourself how ethical concepts apply to each step and
layer of the scenario. Begin thinking about how the manner in which you conduct
your research will account for and respect the cultural values of both internal
and external project stakeholders.
To
prepare for this Key Concept Exercise:
Read the
Required Learning Resources for Week 7.
Reflect
on the role of ethics in marketing research and managing stakeholder
relationships.
Consider
the value of international codes of practice for marketing research.
Think of
examples of how a marketing researcher can ensure ethical behaviour when
conducting marketing research.
To
complete this Key Concept Exercise:
By Day 3 (Saturday)
In an
approximately 500-word response, address the following issues/questions:
·
Assuming the role of the junior marketing
executive, what types of relationships will you have to manage when you are undertaking
your research?
·
Who are the stakeholders to whom you are ethically
accountable?
·
How can you conduct your research in an ethical
manner, taking into account these stakeholders?
By Day 3
(Saturday), submit your Key Concept Exercise.
Be sure
to read over your Key Concept Exercise before submitting it to your Instructor.
Make sure the spelling and grammar are correct and the language, citing and
referencing you use when providing your opinion are appropriate for academic
writing.
To submit
your Key Concept Exercise to Turnitin, click the "View/Complete" link
for Week 7 Key Concept Exercise -- Turnitin.
Collaboration: Code
of practice
Last week
you looked at the impact of culture on marketing research practices. With
international research projects, it is particularly important for the marketing
researcher to consider the cultural dynamics that can significantly impact the
research process. The more cultural factors there are to account for, the more
potential ethical issues there will be to consider.
In this
week’s Key Concept Exercise, you considered how you would conduct your research
in Sub-Saharan Africa in an ethical manner that reflected well on the
organisation and respected the respondents and other stakeholders.
This
week’s Collaboration will allow you to use your knowledge of the ethical
aspects of the smartphone research process, and create some guiding principles
the organisation can then develop into a code of practice to govern its future
marketing research campaigns.
To
prepare for this Collaboration:
Read the
Required Learning Resources for Week 7.
Read
through the Key Concept Exercises posted by your peers.
To
complete this Collaboration:
By Day 3 (Saturday)
Post your
Key Concept Exercise from Week 7 to the Collaboration Forum.
Between
Day 3 (Saturday) and Day 7 (Wednesday)
Post your
response to the following issues/questions:
Propose a
set of principles that would act as a reference framework for the organisation
to develop an international code of practice.
Explain
why these principles are important in international marketing research.
You
should respond to several of your fellow students in one or more of the
following ways:
Supporting
others’ views or providing an alternative perspective
Discussing
ways in which your experiences are similar or different
Asking
probing questions to learn more about your colleagues’ views
Extending
the conversation into new but relevant areas
Ensure
that you spread your Collaboration posts across at least three separate days of
each week. This will help maximise the value of your Collaboration with
colleagues and serve to meet the learning objectives for each activity.
To access
the Collaboration Forum, click on the "Weeks 8 Collaboration Forum"
link.
For only $30, our experts will help you get a
well-researched plagiarism-free KCE in line with UOL standards. Please contact
us via email at: masterwriting01@gmail.com or via WhatsApp/IMO on: 0786
752 007
Module Project Part
3: Marketing research report
This week
you submit the third and final part of your Module Project: your complete
marketing research report.
Review
the Module Project brief in Week 1, as appropriate, to re-familiarise yourself
with the project and the deliverables.
By Day 7
(Wednesday)
Develop
and submit the third part of your Module Project: your complete marketing
research report (1500 words).
This
report must be submitted in the format that you will find on p. 256 of the
Wilson (2011) textbook. The final part of the report will include:
A
presentation and discussion of the findings from your secondary research
The
conclusions to your report
Recommendations
that you would provide to the company based on your research
A
discussion on how you have ensured that you have undertaken your research in an
ethical manner
An
explanation of how your research is aligned with the ethos of the company
A
reflection on how this report was carried out, and an indication of further
research that you could undertake in order to improve on the report and meet
its objectives
By Day 7
(Wednesday), submit Part 3 of your Module Project.
Be sure
to read over Part 3 of your Module Project before submitting it to your
Instructor. Make sure the spelling and grammar are correct and the language,
citing and referencing you use when providing your opinion are appropriate for
academic writing.
To submit
Part 3 of your Module Project to Turnitin, click the "View/Complete"
link for Week 7 Module Project -- Turnitin.
For only $90, our experts will
help you get a well-researched plagiarism-free Module Project in line with UOL
standards. Please contact us via email at: masterwriting01@gmail.com or via WhatsApp/IMO
on: 0786 752 007
Week 8 Assessments
By Day 3 (Saturday), submit your Key Concept
Exercise
By Day 3 (Saturday), post your Key Concept
Exercise to the Collaboration Forum
By Day 7 (Wednesday), submit your Personal
Development Portfolio
By Day 7 (Wednesday), submit your UoL
Satisfaction Survey
Key Concept Exercise: The impact of culture
One of the key factors to consider in a
market research project is the extent to which a researcher needs to have an
understanding of, and sensitivity to, cultural matters and issues when
conducting his/her research, especially with international initiatives.
Over the past few weeks, you have assumed the
role of a junior marketing executive overseeing the research on your
organisation’s new smartphone initiative in Sub-Saharan Africa. In this week’s
Key Concept Exercise, you will consider the cultural dynamics that can impact
marketing research efforts, as well as the most appropriate data collection
methods and tools to use in the research process, given those dynamics.
To prepare for this Key Concept Exercise:
Read the Required Learning Resources for Week
8.
Think about the impact culture can have on
marketing research projects.
Research reliable sources of information on
the smartphone target market.
Consider the role of technology and social
media in the marketing research process.
To complete this Key Concept Exercise:
By Day 3 (Saturday)
In an approximately 500-word response,
address the following issues/questions:
·
What types of cultural issues could you as the
junior marketing executive encounter?
·
What could be the potential impact of these issues
on your ability to carry out effective marketing research?
·
Discuss whether or not culture could influence the
extent to which quantitative and qualitative data are collected by the
researcher.
By Day 3 (Saturday), submit your Key Concept
Exercise.
Be sure to read over your Key Concept
Exercise before submitting it to your Instructor. Make sure the spelling and
grammar are correct and the language, citing and referencing you use when
providing your opinion are appropriate for academic writing.
To submit your Key Concept Exercise to
Turnitin, click the "View/Complete" link for Week 07 Key Concept
Exercise -- Turnitin.
Collaboration: Cultural challenges
Many opportunities afforded by advances in
technology and social media, as well as the ever-increasing worldwide
integration of markets, have expanded the reach of multinational marketing
campaigns.
The ultimate success of such initiatives will
also depend on the precision with which researchers assess the cultural
environments and dynamics, where such research projects are deployed.
Reflecting on the research you have conducted
thus far on the smartphone campaign in Sub-Saharan Africa, as you interact with
your peers in this week’s Collaboration, also think about how your approaches,
methods and tools might be applied to marketing efforts undertaken in other
countries or regions. After all, if a junior marketing executive’s assessment of
the target market in Sub-Saharan Africa is accurate, s/he will likely be
assigned other international marketing research projects, for which there will
be very different cultural factors to consider. Would you need to change your
processes if you were conducting your research, and collecting and analysing
data for the same smartphone campaign, in, for example, Eastern Europe or
Central America?
To prepare for this Collaboration:
Read the Required Learning Resources for Week
8.
Read through the Key Concept Exercises posted
by your peers.
Consider the types of cultural dynamics and
challenges you might encounter as a researcher, especially as they relate to
international marketing efforts, such as the smartphone campaign.
Think about how the process of data
collection and analysis might have to be modified to account for and
appropriately address such cultural issues and factors.
To complete this Collaboration:
By Day 3 (Saturday)
Post your Key Concept Exercise from Week 8 to
the Collaboration Forum.
Between Day 3 (Saturday) and Day 7
(Wednesday)
Post your response to the following
issues/questions:
Evaluate the responses of your peers to the
Key Concept Exercise.
Provide some commentary to your peers on the
likely impact of culture on marketing research that the junior marketing
executive needs to carry out.
Make informed suggestions to your peers on
how a junior marketing executive could prepare his/her marketing research plan
to alleviate such cultural issues.
You should respond to several of your fellow
students in one or more of the following ways:
Supporting others’ views or providing an
alternative perspective
Discussing ways in which your experiences are
similar or different
Asking probing questions to learn more about
your colleagues’ views
Extending the conversation into new but
relevant areas
Ensure that you spread your Collaboration
posts across at least three separate days of each week. This will help maximise
the value of your Collaboration with colleagues and serve to meet the learning
objectives for each activity.
To access the Collaboration Forum, click on
the "Week 8 Collaboration Forum" link.
For only $90, our experts will
help you get a well-researched plagiarism-free Module Project in line with UOL
standards. Please contact us via email at: masterwriting01@gmail.com or via WhatsApp/IMO
on: 0786 752 007
Personal Development Portfolio
Throughout the past 8 weeks, you have been
exposed to and deliberated on a lot of theory and ideas surrounding the subject
of marketing research.
Whether you are an experienced marketing
researcher or are newer to the field, regardless of your level of experience,
this week you will consider your growth as a marketing research professional.
Looking back on the Week 3 PDP exercise, you
were asked to demonstrate the marketing research skills you currently
possessed, determine which skills you needed to develop, and outline strategies
you intended to use over the course of the module to acquire these requisite
skills. For this final part of your PDP, you will examine how far you have
come, and set new goals for the next year.
By Day 7 (Wednesday)
Using the same Skills Assessment Template
that you used and submitted in Week 3, you will now focus on completing the
final two columns (columns 5 and 6) of the template, for each skill/aptitude
you listed in column 1 back in Week 3.
In column 5, reflect honestly and openly on
the past 8 weeks, and determine whether or not this Module has helped you
address the skills gaps you identified in Week 3.
Then, in column 6, propose a long-term
strategy to fill in the skills gaps that you believe still exist in your
marketing research knowledge after having completed this module. In addition,
propose ways in which you can address these gaps in the coming 12 months. It is
important that you not only identify the skills deficiencies, but that you also
provide detail on how these can be addressed.
By Day 7 (Wednesday), submit your Week 8 PDP
Skills Assessment Template (with all 6 columns completed).
To submit your Personal Development Portfolio
to Turnitin, click the "View/Complete" link for Week 8 Personal
Development Portfolio -- Turnitin.
Our experts will help you get a well-researched
plagiarism-free PDP in line with UOL
standards. Please contact us via email at: masterwriting01@gmail.com or via WhatsApp/IMO
on: 0786 752 007
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