Master Writing Service: KMGT 678 Integrated Marketing Communications

Week 1 Assessments

By Day 1 (Thursday), submit the Academic Integrity Declaration
By Day 1 (Thursday), submit your Personal Introduction to the Collaboration Forum

By Day 3 (Saturday), submit your Key Concept Exercise to Turnitin

By Day 3 (Saturday), post your Key Concept Exercise to the Collaboration Forum

Key Concept Exercise: Assessing how a company employs integrated marketing communications

Imagine a large organisation with a large marketing strategy focussed only on public relations and television advertising. How much of an audience might this organisation lose without incorporating social media?

Today’s organisations must have a strategy for integrating various marketing communication channels in order to increase visibility and, therefore, build a relationship with a larger customer base.

To prepare for this Key Concept Exercise:

Read the Required Learning Resources for Week 1.

Reflect on the purpose and role of integrated marketing communications for organisations.

Consider the value of integrated marketing communications to different types of organisations.

Undertake some desk research.

To complete this Key Concept Exercise:

By Day 3 (Saturday)

In an approximately 500-word response, address the following issues:

· Identify an organisation of your choice.

· Describe the promotional and advertising elements that your chosen organisation uses to reach its audience.

· Discuss how the activities that you identified above contribute towards a coordinated and integrated message for customers.

By Day 3 (Saturday), submit your Key Concept Exercise.

When writing your responses, you should synthesise the theory with real-world experience. Also, use examples of the theories in action in a real organisation about which you have read or one in which you have worked.

Be sure to read over your Key Concept Exercise before submitting it to your Instructor. Make sure the spelling and grammar are correct and the language, citing and referencing you use when providing your opinion are appropriate for academic writing.

The Key Concept Exercise for this week is not graded, but you will receive feedback from your Instructor to help you improve your work. Please take advantage of this opportunity to learn from your Instructor’s feedback – give the Assignment your full effort and ask for clarification on any feedback you do not understand.

To submit your Key Concept Exercise to Turnitin, click the "View/Complete" link for Week 1 Key Concept Exercise -- Turnitin - FF.

By Day 7 (Wednesday)

Post 3-5 replies to your classmates’ posts in the Collaboration Forum:

Evaluate the role that elements of the promotional mix play in contributing towards effective integrated marketing communications.

From the companies that your peers discussed in their Initial responses, propose how the promotional campaigns of these companies could be improved.

Describe how the integration of the promotional mix be improved.

You should respond to several of your fellow students in one or more of the following ways:

Supporting others’ views or providing an alternative perspective

Discussing ways in which your experiences are similar or different

Asking probing questions to learn more about your colleagues’ views

Extending the conversation into new but relevant areas

This week’s Collaboration is not graded, but you will receive feedback from your Instructor to help you improve your work. Please take advantage of this opportunity to learn from your Instructor’s feedback – give the Assignment your full effort and ask for clarification on any feedback you do not understand.

Ensure that you spread your Collaboration posts across at least three separate days of each week. This will help maximise the value of your collaboration with colleagues and serve to meet the learning objectives for each activity.

To access the Collaboration Forum, click on the "Week 1 Collaboration Forum" link.

For only $30, our experts will help you get a well-researched plagiarism-free paper in line with UOL standards. Please contact us via email at: masterwriting01@gmail.com or via WhatsApp/IMO on: 0786 752 007

Week 2 Assessments

By Day 3 (Saturday), submit your Key Concept Exercise to Turnitin

By Day 3 (Saturday), post your Key Concept Exercise to the Collaboration Forum

By Day 7 (Wednesday), submit your Module Project

Key Concept Exercise: Market segmentation, communication and the integrated marketing communications plan

The relationship between market segmentation and integrated marketing communications is direct and necessary because the communication strategy is affected so strongly by market segments. Market segments are areas where potential customers exist and are structured based on factors such as demographics or geographical area.

For this Key Concept Exercise, consider the different segments of potential customers, based on demographics such as age, lifestyle, location, etc. The broad variety of market segments makes communication strategies especially challenging because you have to cater to so many different interests.

To prepare for this Key Concept Exercise:

Read the Required Learning Resources for Week 2.

Reflect on the purpose and role of segmentation in integrated marketing communications.

Consider the value of communication in integrated marketing.

Consider the challenges of communication in integrated marketing.

Undertake some desk research.

To complete this Key Concept Exercise:

By Day 3 (Saturday)

In an approximately 500-word response, address the following issues:

· Describe the role of segmentation in the integrated marketing communications plan.

· In what ways does segmentation influence how an organisation communicates with its target audience?

· What, if any, are the dangers of assuming that there is a need to segment customers in order to communicate effectively?

By Day 3 (Saturday), submit your Key Concept Exercise.

To submit your Key Concept Exercise to Turnitin, click the "View/Complete" link for Week 2 Key Concept Exercise -- Turnitin.

Collaboration: Market segmentation and market communication

Is identifying a market segment of customers enough for an organisation to strategize its communication? What challenges might the organisation face if it stops here? Consider the variety of communication tools available that might help to reach the variety of market segments.

Imagine that you are trying to create this communication strategy yourself. How might you strive to match an appropriate method of communication to each market segment?

Many consumers make product and service choices based on an evoked set of products used in marketing campaigns to establish brand, such as the campaigns for Band-Aid or Nike. How might your understanding of market segments lead to its inclusion in an evoked set of products?

This Collaboration will span two weeks.

To prepare for this Collaboration:

Review the Required Learning Resources and your Key Concept Exercise for Week 2.

Consider the relationship between market segmentation and market communication.

To what extent do organisations need to be aware of cultural factors when advertising?

What types of cultural factors do organisations need to take into account?

Can cultural awareness improve the chances of an organisation being in the evoked set of products?

To complete this Collaboration:

By Day 3 (Saturday)

Post your Key Concept Exercise from Week 2 to the Collaboration Forum.

By Day 7 (Wednesday)

Post 3-5 replies to your classmates’ posts in the Collaboration Forum:

Read your classmates’ Key Concept Exercises.

Debate the role of market segmentation and its importance to marketing communication.

How can an organisation ensure that the communication channel(s) that it chooses is/are the most effective one(s)?

Explain to what extent organisations need to be aware of cultural factors when advertising.

Analyse the types of cultural factors organisations need to take into account.

Can cultural awareness improve the chances of a firm being in the evoked set of products?

You should respond to several of your fellow students in one or more of the following ways:

Supporting others’ views or providing an alternative perspective.

Discussing ways in which your experiences are similar or different.

Asking probing questions to learn more about your colleagues’ views.

Extending the conversation into new but relevant areas.

To access the Collaboration Forum, click on the "Week 2 Collaboration Forum" link.

Module Project

The Module Project is your opportunity to demonstrate that you have gained a good understanding of the topics that are covered in this module.

In each module of this programme, you will complete a Module Project. The purpose of the Module Project is to apply the concepts and techniques of the module to the analysis of real-world situations or problems and to critically evaluate different approaches to addressing such problems.

Scenario:

You have been employed at a company for a number of years and have risen to the position of senior marketing executive. A new CEO has come on board at the same time as the company has developed a new range of products. The CEO of the organisation has decided that the organisation’s marketing efforts need to be overhauled. The CEO has suggested that now is a good time to do so since the new range of products in about to be launched. You have been asked by the CEO to develop and deliver an integrated marketing communications campaign for this new range of products.

The CEO has indicated that s/he expects the integrated marketing communications campaign to produce positive results for the company. However, your marketing budget is limited due to the fact that the CEO was brought into the company on the back of recent poor commercial performance.

You will complete this Module Project in three submissions in Weeks 2, 5 and 7. The Module Project brief is available to you from the beginning of this module. So, whilst there are deadlines for submission in Weeks 2, 5 and 7, you are encouraged to work on your project as you progress through this module. This Module Project accounts for 30% of your overall module mark.

The Week 2 Module Project is formatively assessed. Therefore, you will receive formative feedback from your instructor, but no grade will be awarded. Weeks 5 and 7 carry 15% of the overall module mark, respectively.

Module Project: Milestone 1 (due this week, Week 2)

300-500 words

You will write a draft proposal for the new integrated marketing communications campaign. In this draft proposal, you provide a situational analysis of the company including:

Company and product background

Current brand/product SWOT

Relevant marketing data (sales, market share, etc.)

Analysis of competition, including their products/services and their approach to marketing and Integrated marketing communications

Customer analysis – demographic profile

For only $30, our experts will help you get a well-researched plagiarism-free Module Project in line with UOL standards. Please contact us via email at: masterwriting01@gmail.com or via WhatsApp/IMO on: 0786 752 007

Week 3 Assessments

By Day 3 (Saturday), submit your Key Concept Exercise to Turnitin

By Day 7 (Wednesday), respond to your colleagues’ in the Collaboration Forum

By Day 7 (Wednesday), submit your Personal Development Portfolio

Key Concept Exercise: The evoked set

The ‘evoked set’ refers to the set of alternatives that consumers ultimately choose from in order to satisfy their needs. Unless your products/services are part of the evoked set, then it is unlikely that customers will purchase your products/services.

To prepare for this Key Concept Exercise:

Read the Required Learning Resources for Week 3.

Research the importance of being in the evoked set.

Consider how organisations can become ‘members’ of the evoked set.

To complete this Key Concept Exercise:

By Day 3 (Saturday)

In an approximately 500-word response, address the following issues:

· Explain what is meant by ‘evoked set.’

· Explain how organisations might ensure that their products/services become part of the evoked set.

· Describe the tools that can be used to increase the likelihood of being in the evoked set.

· Illustrate your answers with practical examples.

By Day 3 (Saturday), submit your Key Concept Exercise.

To submit your Key Concept Exercise to Turnitin, click the "View/Complete" link for Week 3 Key Concept Exercise -- Turnitin.

Collaboration: Market segmentation and market communication

Is identifying a market segment enough for an organisation to strategise its communication? What challenges might the organisation face if it stops there? Consider the variety of communication tools available to reach the variety of market segments.

Continued from Week 2:

Imagine you are trying to create this communication strategy yourself. How might you strive to match an appropriate method of communication to each market segment?

Many consumers make product and service choices based on an evoked set of products used in marketing campaigns to establish brand. How might your understanding of market segments lead to inclusion in an evoked set?

To prepare for this Collaboration:

Review the Required Learning Resources and your Key Concept Exercise for Week 2 and 3.

To complete this Collaboration:

By Day 7 (Wednesday)

Read your classmates’ postings.

Respond with 3-5 follow-on postings to your classmates’ posts.

You should respond to several of your fellow students in one or more of the following ways:

Supporting others’ views or providing an alternative perspective

Discussing ways in which your experiences are similar or different

Asking probing questions to learn more about your colleagues’ views

Extending the conversation into new but relevant areas

To access the Collaboration Forum, click on the "Week 3 Collaboration Forum" link.

For only $30, our experts will help you get a well-researched plagiarism-free paper in line with UOL standards. Please contact us via email at: masterwriting01@gmail.com or via WhatsApp/IMO on: 0786 752 007

Personal Development Portfolio: Reflecting on your professional development plan

As the title ‘integrated marketing communications’ implies, those who work in this industry need to combine both marketing and communication skills.

The Personal Development Portfolio (PDP) for this module is aimed at exploring the skills that you presently possess, which may be used to employ an integrated marketing communications campaign. You also identify those skills that you would need to be a more complete integrated marketing communications professional.

This PDP is delivered in two parts. The first part is due in Week 3, and the final part is due for submission in Week 8.

Personal Development Portfolio – Part 1 (due in Week 3):

To prepare for this exercise:

Critically reflect on the module content you have been exposed to so far in this module.

Consider the importance of communication, planning and understanding others’ motivations.

By Day 7 (Wednesday)

In a paper of approximately 1,000 words, evaluate your capabilities in each of the three areas of communication, planning and understanding others’ motivations. Specifically:

Provide an informed narrative on the importance of these aforementioned capabilities/attributes.

Assess your competences in the areas of communication, planning and understanding others’ motivations, based on your opinion.

Identify your strengths and weakness in these three areas.

By Day 7 (Wednesday) of Week 3, submit your Personal Development Portfolio – Part 1

Looking Ahead

To submit your Personal Development Portfolio – Part 1 to Turnitin, click the "View/Complete" link for Week 3 Personal Development Portfolio -- Turnitin - FF.

For only $60, our experts will help you get a well-researched plagiarism-free PDP in line with UOL standards. Please contact us via email at: masterwriting01@gmail.com or via WhatsApp/IMO on: 0786 752 007

Week 4 Assessments

By Day 3 (Saturday), submit your Key Concept Exercise to Turnitin

By Day 3 (Saturday), post your Key Concept Exercise to the Collaboration Forum

Key Concept Exercise: Promotional mix elements

Childhood obesity is an increasing problem in both the developed and developing worlds. According to the World Health Organisation (WHO), globally, 75% of overweight children live in the developed world. Moreover, in Africa, childhood obesity figures have more than doubled in the last 20 years.

Imagine that you are employed as a marketing consultant by your national government, which wants to inform its citizens of this increasing problem of childhood obesity. In addition, the government wants to communicate healthy eating habits among its young people.

The promotional mix (advertising, sales promotions, social media, public relations, digital marketing, personal selling, direct response, database marketing and alternative marketing) refers to a set of alternatives that organisations choose from in order to communicate with consumers and other interested parties. For this week’s Key Concepts Exercise, you will evaluate and analyse the appropriateness of these methods.

To prepare for this Key Concept Exercise:

Read and watch the Required Learning Resources for Week 4.

Evaluate the four elements of the integrated marketing communications mix that were explored in this week’s Key Concept Overview.

Consider how organisations can employ these methods to reach their targeted audiences.

To complete this Key Concept Exercise:

By Day 3 (Saturday)

In an approximately 500-word response, address the following issues:

· From the promotional mix elements (advertising, sales promotions, social media, public relations, digital marketing, personal selling, direct response, database marketing and alternative marketing) that were explored, which one(s) would you employ to promote the message that the government wants to promote?

· What objectives would you set for this campaign?

· What audiences would you target?

· Explain and justify your answer.

By Day 3 (Saturday), submit your Key Concept Exercise.

When writing your responses, you should synthesise the theory with real-world experience. Also use examples of the theories in action in a real organisation about which you have read or one in which you have worked.

Be sure to read over your Key Concept Exercise before submitting it to your Instructor.

Make sure the spelling and grammar are correct and the language, citing and referencing you use when providing your opinion are appropriate for academic writing.

To submit your Key Concept Exercise to Turnitin, click the "View/Complete" link for Week 4 Key Concept Exercise -- Turnitin.

Collaboration: Mixed methods and promotional mix

A company’s reputation takes years to build, but it may be destroyed in minutes. An organisation’s credibility may be based on its marketing campaign and the integrity behind the methods used in its communications.

A strategy including mixed methods may be used to create a community around a brand’s value and to build trust with customers.

This Collaboration spans two weeks.

To prepare for this Collaboration:

Review the Required Learning Resources and your Key Concept Exercises for Week 4.

Reflect on Integrated marketing communications mix methods.

To complete this Collaboration:

By Day 3 (Saturday)

Post your Key Concept Exercise from Week 4 to the Collaboration Forum.

By Day 7 (Wednesday)

Post 3-5 replies to your classmates’ posts in the Collaboration Forum:

Read your classmates’ Key Concept Exercises.

Engage in informed debate with your classmates on the strengths and limitations of the methods that they have proposed in their Key Concept Exercise.

Propose alternative integrated marketing communications mixed methods that you consider would be more appropriate to the context described in the Key Concept Exercise.

You should respond to several of your fellow students in one or more of the following ways:

Supporting others’ views or providing an alternative perspective

Discussing ways in which your experiences are similar or different

Asking probing questions to learn more about your colleagues’ views

Extending the conversation into new but relevant areas

To access the Collaboration Forum, click on the "Week 4 Collaboration Forum" link.

Week 5 Assessments

By Day 3 (Saturday), submit your Key Concept Exercise to Turnitin

By Day 7 (Wednesday), respond to your colleagues’ in the Collaboration Forum

By Day 7 (Wednesday), submit your Module Project

Key Concept Exercise: Promotional mix elements

As you have seen this week and last, the promotional mix refers to those sets of alternatives that organisations choose from in order to communicate with consumers and other interested parties.

Last week you considered the appropriateness of public relations, direct marketing, sponsorship and advertising. For this week’s Key Concept Exercise, you will evaluate and analyse the appropriateness of the remainder of these methods.

This week’s exercise will continue with the theme of promoting knowledge on childhood obesity and efforts by governments to tackle this problem.

To prepare for this Key Concept Exercise:

Read the Required Learning Resources for Week 5.

Evaluate the five elements of the integrated marketing communications mix that were explored in this week’s Key Concept Overview:

Sales promotion

Merchandising

Packaging

Personal selling

Trade shows

Consider how organisations can employ these methods to reach their targeted audiences.

To complete this Key Concept Exercise:

By Day 3 (Saturday)

In an approximately 500-word response, address the following issues:

From the five promotional mixes elements explored this week, which one(s) would you employ to promote the message that the government wants to promote?

Which ones would you not employ? Why?

What objectives would you set for this campaign?

What audiences would you target?

Explain and justify your answer.

By Day 3 (Saturday), submit your Key Concept Exercise.

To submit your Key Concept Exercise to Turnitin, click the "View/Complete" link for Week 5 Key Concept Exercise -- Turnitin.

Collaboration: Mixed methods and promotional mix

A company’s reputation takes years to build, but it may be destroyed in minutes. An organisation’s credibility may very well be based on its marketing campaign and the integrity behind the methods used in its communications.

Continued from Week 4:

A strategy including mixed methods may be used to build a community around a brand’s value and build trust with customers.

To prepare for this Collaboration:

Review the Required Learning Resources and your Key Concept Exercise for Week 4 and 5.

By Day 7 (Wednesday)

Read your classmates’ postings.

Respond with 3-5 follow-on postings to your classmates’ posts.

You should respond to several of your fellow students in one or more of the following ways:

Supporting others’ views or providing an alternative perspective.

Discussing ways in which your experiences are similar or different.

Asking probing questions to learn more about your colleagues’ views.

Extending the conversation into new but relevant areas.

To access the Collaboration Forum, click on the "Week 5 Collaboration Forum" link.

Module Project

The Module Project is your opportunity to demonstrate that you have gained a good understanding of the topics that are covered in this module.

Scenario:

You will complete this Module Project in three submissions in Weeks 2, 5 and 7. The Module Project brief is available to you from the beginning of this module. So, whilst there are deadlines for submission on Weeks 2, 5 and 7, you are encouraged to work on your project as you progress through this module. This Module Project accounts for 30% of your overall module mark.

The Week 2 Module was formatively assessed. Weeks 5 and 7 carry 15% of the overall module mark respectively.

Module Project: Milestone 2 (due this week, Week 5)

Approximately 1,000 words

In Week 5 you continue to develop your integrated marketing communications campaign for the company that you chose in Week 2. Specifically, this part of your integrated marketing communications plan asks you to identify and provide the following:

Specific details of the market that you intend to target with your Integrated marketing communications plan/campaign for the campaign that you are designing:

Demographics

Psychographics

Buying situation

Benefits sought

Your integrated marketing communications objectives – use the SMART acronym to guide this part of your plan.

By Day 7 (Wednesday)

Submit your Module Project: Milestone 2

To submit your Module Project: Milestone 2 to Turnitin, click the "View/Complete" link for Week 5 Module Project -- Turnitin.

For only $60, our experts will help you get a well-researched plagiarism-free Module Project in line with UOL standards. Please contact us via email at: masterwriting01@gmail.com or via WhatsApp/IMO on: 0786 752 007

Week 6 Assessments

By Day 3 (Saturday), submit your Key Concept Exercise to Turnitin

By Day 3 (Saturday), post your Key Concept Exercise to the Collaboration Forum

Key Concept Exercise: Integrated marketing communications and social sciences

Qualitative information used in integrated marketing communications campaigns is often collected through the use of social sciences such as anthropology, sociology and psychology.

For this week’s Key Concept Exercise, you are tasked with demonstrating how the social sciences can assist integrated marketing communications campaigns.

To prepare for this Key Concept Exercise:

Read the Required Learning Resources for Week 6.

Evaluate the role of anthropology, sociology and psychology in integrated marketing communications research.

Consider how organisations can avail of the insights that these disciplines bring to integrated marketing communications industry.

To complete this Key Concept Exercise:

By Day 3 (Saturday)

In an approximately 500-word response, address the following issues:

· Why are anthropology, sociology and psychology so important to integrated marketing communications research?

· Illustrate your answers with examples.

By Day 3 (Saturday), submit your Key Concept Exercise.

To submit your Key Concept Exercise to Turnitin, click the "View/Complete" link for Week 6 Key Concept Exercise -- Turnitin.

By Day 7 (Wednesday)

Post 3-5 replies to your fellow students in the Collaboration Forum:

Critique the papers submitted by your fellow students for the Key Concept Exercise.

Continue the debate on the value of anthropology, sociology and psychology to integrated marketing communications research.

Research and provide current examples to support your points.

You should respond to several of your fellow students in one or more of the following ways:

Supporting others’ views or providing an alternative perspective.

Discussing ways in which your experiences are similar or different.

Asking probing questions to learn more about your colleagues’ views.

Extending the conversation into new but relevant areas.

To access the Collaboration Forum, click on the "Week 6 Collaboration Forum" link.

Week 7 Assessments

By Day 3 (Saturday), submit your Key Concept Exercise to Turnitin

By Day 3 (Saturday), post your Key Concept Exercise to the Collaboration Forum

By Day 7 (Wednesday), respond to your colleagues’ in the Collaboration Forum

By Day 7 (Wednesday), submit your Module Project

Key Concept Exercise: Adapting to the digital era

Faced with the opportunities offered by the digital era, firms need to adapt their traditional forms of promotion to digital versions.

For this week’s Key Concept Exercise, you will evaluate and analyse the appropriateness of both traditional and newer forms of promotion.

To prepare for this Key Concept Exercise:

Read the Required Learning Resources for Week 7.

Evaluate digital forms of the integrated marketing communications mix that were explored in this week’s Key Concept Overview.

Consider how organisations can employ these methods to reach their targeted audiences.

To complete this Key Concept Exercise:

By Day 3 (Saturday)

In an approximately 500-word response, address the following issues:

Evaluate the strengths of newer methods of integrated marketing communications mix explored in this week’s Key Concept Overview

Compare newer methods with more traditional methods of promotion

Explore contexts where each method could be used to best affect integrated marketing communications

By Day 3 (Saturday), submit your Key Concept Exercise.

When writing your responses, you should synthesise the theory with real-world experience and use examples of the theories in action in a real organisation about which you have read, or one in which you have worked.

To submit your Key Concept Exercise to Turnitin, click the "View/Complete" link for Week 7 Key Concept Exercise -- Turnitin.

By Day 7 (Wednesday)

Post 3-5 replies to your fellow students in the Collaboration Forum:

Referring back to Weeks 5 and 6, how would you apply newer technologies to communicate the message about childhood obesity?

How would you apply new technology to educate children and their families about childhood obesity?

You should respond to several of your fellow students in one or more of the following ways:

Supporting others’ views or providing an alternative perspective

Discussing ways in which your experiences are similar or different

Asking probing questions to learn more about your colleagues’ views

Extending the conversation into new but relevant areas

To access the Collaboration Forum, click on the "Week 7 Collaboration Forum" link.

Module Project

The Module Project is your opportunity to demonstrate that you have gained a good understanding of the topics that are covered in this module.

Scenario:

You will complete this Module Project in three submissions in Weeks 2, 5 and 7. The Module Project brief is available to you from the beginning of this module. So, whilst there are deadlines for submission on Weeks 2, 5 and 7, you are encouraged to work on your project as you progress through this module. This Module Project accounts for 30% of your overall module mark.

The Week 2 Module was formatively assessed. Weeks 5 and 7 carry 15% of the overall module mark respectively.

Module Project: Milestone 1 (completed in Week 2)

In Week 2, you provided a situational analysis of the company.

Module Project: Milestone 2 (completed in Week 5)

In Week 5, you continued to develop your integrated marketing communications Campaign for the company that you chose in Week 2. Specifically, you identified and provided details of your target market. You also used SMART to guide this part of your plan.

Module Project: Milestone 3 (due this week, Week 7):

Approximately 1,500 words

In this concluding part of your integrated marketing communications campaign plan you must:

Provide details of the promotional mix you intend to use.

Explain and justify your choice.

Combine traditional and more contemporary elements of the integrated marketing communications mix in this section.

Provide a schedule detailing when and how you will use the integrated marketing communications mix.

Provide an estimate of the potential costs of integrated marketing communications campaign. These will be estimates but the rationale to this part of the plan is that you meet the commercial obligations imposed on you by your CEO.

By Day 7 (Wednesday)

Submit your Module Project: Milestone 3

To submit your Module Project: Milestone 3 to Turnitin, click the "View/Complete" link for Week 7 Module Project -- Turnitin.

For only $90, our experts will help you get a well-researched plagiarism-free Module Project in line with UOL standards. Please contact us via email at: masterwriting01@gmail.com or via WhatsApp/IMO on: 0786 752 007

Week 8 Assessments

By Day 3 (Saturday), submit your Key Concept Exercise to Turnitin

By Day 7 (Wednesday), respond to your colleagues’ in the Collaboration Forum

By Day 7 (Wednesday), submit your Personal Development Portfolio

By Day 7 (Wednesday), submit your UoL Satisfaction Survey

Key Concept Exercise: Promotional methods

The promotion of products/services is an expense, and organisations are conscious of the need to justify expenses that are incurred. This week we have considered a number of integrated marketing communications methods that can be applied in a cost-effective manner.

For this week’s Key Concept Exercise, you will evaluate and analyse the appropriateness of social media, guerrilla marketing and one-to-one marketing as methods of meeting the needs of customers and companies effectively.

To prepare for this Key Concept Exercise:

Read the Required Learning Resources for Week 8.

Evaluate social media, guerrilla marketing and the one-to-one marketing elements of the integrated marketing communications mix that were explored in this week’s Key Concept Overview.

Consider how organisations can employ these methods to reach their target audiences.

By Day 3 (Saturday)

In an approximately 500-word response, address the following issues:

· Compare the benefits of social media, guerrilla marketing and one-to-one marketing.

· Explain how these three methods may be combined into one integrated marketing communications campaign.

· Support your analysis with examples from your own knowledge, experience or research.

By Day 3 (Saturday), submit your Key Concept Exercise.

To submit your Key Concept Exercise to Turnitin, click the "View/Complete" link for Week 8 Key Concept Exercise -- Turnitin.

Collaboration: Digital era

You are well versed in the use of technology. After all, you are currently taking at least one university course online. Consider how your educational experience would be different without the modern technology of digital communication and the Internet.

Continued from Week 7:

Access to a broad scope of information and the ability to immediately share that information with a global audience provides an organisation with an enormous advantage for success.

To prepare for this Collaboration:

Review the Required Learning Resources and your Key Concept Exercise from Week 7 and 8.

By Day 7 (Wednesday)

Read your classmates’ postings.

Respond with 3-5 follow-on postings to your classmates’ posts.

You should respond to several of your fellow students in one or more of the following ways:

Supporting others’ views or providing an alternative perspective.

Discussing ways in which your experiences are similar or different.

Asking probing questions to learn more about your colleagues’ views.

Extending the conversation into new but relevant areas.

To access the Collaboration Forum, click on the "Week 8 Collaboration Forum" link.

Personal Development Portfolio: Reflecting on your professional development plan

As the term ‘integrated marketing communications’ implies, those who work in this industry need to combine both marketing and communication skills.

The Personal Development Portfolio (PDP) for this module is aimed at exploring the skills you presently possess which may be used to employ an integrated marketing communications campaign. You also identify those skills that you would need to be a more complete integrated marketing communications professional.

This PDP is delivered in two parts. The first part was due in Week 3, and the final part is due for submission in Week 8.

Personal Development Portfolio - Part 1 (completed in Week 3):

In Week 3 you critically reflected on the module content you had been exposed to so far in this module. You also considered the importance of communication, planning and understanding others’ motivations.

Personal Development Portfolio - Part 2 (due in Week 8):

For Week 8 of this PDP exercise, you are again to reflect on the module content you have encountered. Specifically, reflect critically on Weeks 4-8.

By Day 7 (Wednesday)

In a paper of approximately 1,000 words:

Identify whether the module content has provided you with any insights into how you could improve in your ability to communicate, plan and understand others’ motivations.

Consider whether the module content has enhanced your confidence to become a better marketing and communications individual.

Identify any areas of weakness that you still feel exist in your marketing and communication skills all-round.

Explain how you plan to address these weaknesses over the next 2-3 years.

Throughout this module, you have been working towards the creation of your PDP, a document which will stay with your throughout this program and empower you to identify and achieve goals.

By Day 7 (Wednesday), submit your Personal Development Portfolio – Part 2.

This assignment is graded. See the rubric for specific grading criteria.

To submit your Personal Development Portfolio – Part 2 to Turnitin, click the "View/Complete" link for Week 8 Personal Development Portfolio -- Turnitin.

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